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first_imgTweetPinShare0 Shares NEW YORK — It’s almost show time.When the Super Bowl kicks off on Sunday, 40-plus advertisers will be hoping to win over the more than 110 million viewers tuning in. After paying $4.5 million for a 30-second spot, advertisers are hoping to have the ad everyone will be talking about Monday morning.Here are 10 Super Bowl ads to watch out for:BUDWEISER “LOST DOG”Brewer Anheuser-Busch’s 60-second ad shows a Labrador puppy chasing after the iconic Budweiser Clydesdales that are being moved to a new stable. The tune, “I’m Gonna Be (500 Miles),” performed by Sleeping performs in the background. The ad is the sequel to last year’s “Best Buds,” showing the bond between a puppy and Clydesdale, a spot many considered the best ad of the 2014 Super Bowl.Online: https://www.youtube.com/watch?v=xAsjRRMMg_QMCDONALD’S “PAY WITH LOVIN’”In its 60-second spot, the fast-food chain announces that it will let random customers pay for their food with acts of goodwill, such as calling their moms and telling them they love them. It’s part of a Valentine’s Day promotion that will start on the day after the Super Bowl.Online: https://www.youtube.com/watch?v=iq2Sm2XGv_sSNICKERS “THE BRADY BUNCH”Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie “Machete” star Danny Trejo also make appearances for the Mars brand.Online: https://www.youtube.com/watch?v=rqbomTIWCZ8NFL’S “NO MORE”The NFL is airing a public service announcement from No More, a coalition of anti-domestic abuse organizations. The 60-second ad depicts a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.ALWAYS’ “LIKE A GIRL”Procter & Gamble’s Always feminine protection brand’s 60-second Super Bowl spot is a version of a viral video it aired in June. The ad shows adults and a boy running and throwing rather weakly when they’re asked to depict what it means to do those actions “like a girl.” But then they ask young girls, who run and throw with much more energy. Copy says “Let’s make #likeagirl mean amazing things.”BMW “NEWFANGLED IDEA”In order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former “Today” show hosts Katie Couric and Bryant Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant.T-Mobile “#KIMSDATASTASH”To promote a service that lets users keep their unused data for a year, wireless provider T-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. In the ad, she makes a plea to save people’s unused data taken back by wireless carriers. She laments that the data could have been used to see her makeup, vacations and outfits.Online: https://www.youtube.com/watch?v=ZTwzsV3I3OQFIAT CHRYSLERThe automotive advertiser always surprises with memorable ads about its cars, starring celebrities such as Eminem, Clint Eastwood and Oprah. The company says it will air three commercials during the Super Bowl this year but hasn’t released those ads.NATIONWIDE’S “INVISIBLE MINDY KALING”Insurer Nationwide’s teaser for its Super Bowl ad shows “Mindy Project” star Mindy Kaling believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. The teaser indicates the Super Bowl ad itself will show what happens when Kaling realizes she isn’t actually invisible.Online. https://www.youtube.com/watch?v=P30yUzwSTKoGODADDYSpoofing Budweiser’s popular ads featuring a puppy getting lost, GoDaddy released its Super Bowl ad that showed a puppy finding his way home only for his owner to say that she sold him online with a web site she created with Godaddy.com. Pet owners were outraged. GoDaddy said it wouldn’t air the spot, and instead air another one. The question is whether GoDaddy’s new ad will be edgy or take a more cautious route.last_img read more

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first_imgShare on Pinterest … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. SleepI’m a very good sleeper, especially during a tournament; I usually get eight hours a night, even before a big match. I can fall sleep anywhere; all I need is the curtains closed and the pillow I’ve been travelling with for a couple of years and I’m asleep. The one ritual I never sidestep is writing down three things I’ve done that day that I should be thankful for.EatI’ve worked with a nutritionist for about four years and she has been amazingly relaxed. I presumed that she was going to be really strict and tell me to eat 20 grams of this and five nuts here, but she just sets a rough pattern and we alter it every few months based on a blood test. So, if I’m iron deficient, we’ll increase the broccoli, for instance, but it’s not regimented. As long as I don’t overindulge, it’s OK for me to eat burgers and ice-cream occasionally. As for alcohol? I’ve never tried it. WorkPre-tournament, I spend a minimum of six hours training physically, either warming up, playing, in the gym or warming down. I train almost robotically, but as a tournament such as Wimbledon approaches the intensity ramps up and I focus more on my technique. I’ve always been a perfectionist, but I’ve had to learn that there is no such thing as perfection. I don’t have a problem with pressure. I like it. Early in my career, I had the pressure of being called Baby Fed, but people have seen the real me now. FamilyMy dad taught me how to play tennis, and I owe that to him. But the better you get, the higher you climb and the more lonely you get. I’ve had to sacrifice a lot of personal relationships, but that’s the choice I made. There have been times where I’ve had to say to people: “If you want to stick with me, you have to accept me for the way I am.”FunI’m terrible at relaxing and holidays. For me, a day off is going to the gym. I could never just lie on the beach and read a book. If I had more free time, I’d go to race tracks or a motorcycle camp. My time off is so limited that I always want to do things that I haven’t done, but maybe that will change when my tennis career ends. Perhaps I’ll go crazy for a year and then everything will go quiet at last.• Grigor Dimitrov is a brand ambassador for Häagen-Dazs Since you’re here… Work & careers Support The Guardian Share on Facebook Topics Tennis Share via Email Giorgio Locatelli: ‘I don’t see the line between working and not working’ Health & wellbeingcenter_img Reuse this content features The balance Read more Family Share on Twitter Share on LinkedIn Wimbledon Share on WhatsApp Share on Messenger Work-life balancelast_img read more