Old Spice has ventured into esports once more by becoming the official sponsor for the North American region of Overwatch Contenders.This region is perhaps the most popular of the seven that will compete, especially since a number of Overwatch League teams have academy teams competing there. Other NA teams include the academy teams for Philadelphia Fusion, San Francisco Shock, Houston Outlaws, Boston Uprising, New York Excelsior, Florida Mayhem, and Los Angeles Gladiators.The North American division of Overwatch Contenders began on March 11, and it sees aspiring professional players face off against each other with the hopes of competing in the Overwatch League. Just like in the other regions, 12 North American teams will compete in three seasons each year, followed by regional playoffs.Blizzard had already brought in some well-known brands as sponsors for the Overwatch League, such as Toyota, T-Mobile, and Sour Patch Kids. Each franchise within the league can have its own roster of sponsors, just like Los Angeles Valiant’s jersey sponsorship with Ash vs Evil Dead.To celebrate this new sponsorship, Old Spice aired an advert during the Contenders stream. This ad in particular is just another in a long line of creative, chuckle-inducing videos – it tailors to hands, which are obviously a gamer’s most vital tools. As you can see below, it advertises the Old Spice Hand Gym!Esports Insider says: The Overwatch League has proved a success thus far in terms of popularity and viewership, so we see why Old Spice decided to get involved in some capacity. Overwatch Contenders is a promising concept, and the fact they’ve chosen the most popular region makes a lot of sense. It’s a solid pick-up for the league.